Mobee hasn't made any changes for a while and I've been a little disappointed with the number of participating merchants in my area recently.
But the former changed this past week when Mobee actually improved the platform (rare for loyalty-type programs) by giving extra bonuses for "achievements." The achievements range from doing your first mission to get 100 points to completing 30 missions for 500. There are other bonuses for shopping a certain number of times at particular merchants. The missions also change every so often.
If you haven't signed up for Mobee, I highly encourage you to do so. Use code BKLZ when you download the program from the App Store and we will each get 300 points ($3) when you complete your first mission.