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Monday, June 8, 2015

Kellogg's shoots KFR; long live KFR

Well, it had to happen.  A few weeks ago, I posted about an "enhanced" KFR program.  I didn't know what the enhancement would be, just that there was an enhancement coming.  And here it is.

Instead of printing codes on the inside of packages, KFR is going to scanning of receipts and linked supermarket loyalty cards.  So why is that bad?
  • Anyone who has ever had to upload a receipt knows that the tools can be very clunky.
  • No more sharing of codes (good for them, bad for us)
  • It may slowly lead to the end of bonus codes.
No guarantee that bonus codes, where I get the majority of my points are going away, but these changes can't help.

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