This is kind of cool. Buy certain Coke, Hershey's, Kellogg's or Smucker's products and get yourself a free book from scholastic. The Magic School Bus is one of them, and my kids are a big fan. Read all the details here.
Two other things:
First: Shout-out to Kellogg's for sending me a birthday link that delivered a 404 error. Stay classy.
Second: I'm on a conference call and the speaker just said that his company's tax structure is a little bit unique. I suppose that it would be tacky to pop on the call and point out that the word "unique" is binary; it either is or it isn't.