We knew it had to end, but who wanted it to be so sudden? My Coke Rewards announced that it will be ending this year (Enter codes by March 22, redeem by June 30.), for something that is "easier, more fun, and more convenient than ever."
First, I'm not a fan of the Oxford Comma.
Second, I'm sure we will have a lot of words to describe the new program, but "easier, fun and convenient" won't be among them.
The video on their homepage did not give any information about the new program whatsoever, but I think we all know what happens when a company "enhances" its reward program, especially when they claim it is based on member feedback. I'm sure we'll all be wondering, which member was is that thought the program would be more fun if the prizes were worse and harder to get.