I'm glad that Kellogg's Family Rewards isn't going entirely away from codes. They're still giving plenty of bonuses. No idea if this one is targeted but, last night, I got a link for a 200 point bonus just for signing in. Definitely worth checking your email.
Here's the link. It says right in the link address that it's for inactivity so, if you have actually been loyal to Kellogg's, you may get screwed.